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The History of Cartier Replica
Master jeweler Louis-François Cartier founded Cartier in Paris in 1847. From the beginning, the brand’s target audience was the wealthy elite. A few decades after the company was founded, Cartier introduced his son Alfred and his grandsons Louis, Pierre and Jacques into the business. This opened up new perspectives for Cartier, both for its own product range and for international expansion.
The beginnings of watchmaking at Cartier
In 1904, Brazilian aviation pioneer Alberto Santos-Dumont came to his friend Louis Cartier and complained about how impractical pocket watches were for flying. This inspired Louis Cartier to design a watch that his friend could wear on his wrist. Cartier developed a flat wristwatch with a square case and square bezel. Cartier was inspired by a pocket watch that he had recently designed.
It didn’t take long until other customers showed interest and the Cartier Santos-Dumont became the first mass-produced men’s wristwatch and the first pilot’s watch in the world.
Due to the popularity of this watch, Cartier began to develop other models. The brand produced various watches, all of which have since achieved icon status. The introduction of the Tonneau in 1906 was followed by the Baignoire and the Tortue in 1912.
In 1917, three years after the start of the First World War, Cartier presented the legendary Cartier Tank. Today this watch exemplifies the name Cartier. The inspiration for the design came from the French Renault FT17 tank. The housing is more or less square – like the tank from a bird’s eye view. However, Louis Cartier added two so-called “brancards” – vertical side bars – to create a rectangular shape. This gives the watch a unique aesthetic and also enables the characteristic fusion of bracelet and case. In combination with the cream dial and black Roman numerals, this watch defined Cartier’s design.
The success of the Cartier Tank
In the years that followed, Cartier brought various variations of the Tank onto the market. The most notable of these is the Tank Louis Cartier, which became the “standard” tank. Although the different variations differ in size, shape, complications and materials, they are still the same in their essence. With the outbreak of World War II, production of the Cartier Tank was temporarily stopped. In 1942, Louis Cartier, the driving force behind Cartier’s watch department, died.
Social change after the end of the Second World War
The 1950s brought with it profound social changes that impacted architecture, fashion and design. But thanks to the brilliant design of the Tank, Cartier has also been successful in this changing world. The Tank became a timeless classic. Many famous people such as Ingrid Bergman, Clark Gable, Andy Warhol and Muhammad Ali wore a Cartier Tank.
The 1960s were marked by the introduction of another Cartier legend. In 1967, Cartier released the iconic Cartier Crash. The Crash was developed in London. It may look like it belongs in a Salvador Dali painting, but it is nonetheless a true Cartier.