For weeks and months, watch portals and blogs have been annoying people with wild speculation, exploiting every little rumor and creating photo montages about possible Rolex innovations for 2024 – without having even a hint of reliable information. Since an official Fake Rolex teaser on social media, watch lovers now have the certainty – despite all the odds in 2024, Rolex has, among other things, a new Oyster Perpetual with a 41 mm case and drumroll a new Submariner up its sleeve.
The adjective is new but definitely in quotation marks: As is typical for Rolex, the changes in the new Submariner compared to its predecessor are in the homeopathic area. However, it is still noteworthy that the extremely popular Rolex Hulk is being discontinued and is being replaced by a “Starbucks”. In addition, the new caliber generation 3230 or 3235 is being introduced into the Submariner.
Rolex innovations 2024 – the new Submariner (124060 NoDate / 126610LN Date & Co.)
Rolex innovations at Baselworld – that was a law set in stone for decades. At least like the fact that Dinner for One is on all channels on New Year’s Eve 😉 .
However, the coronavirus-related cancellation of Baselworld 2024 has unmasked all of the business failures of the MCH trade fair management in recent years, and the subsequent divorce war between the trade fair management and Rolex & Co. actually put a big question mark behind the 2024 Rolex innovations. Ultimately, Rolex also had other problems: Production in Geneva came to a standstill for two months due to COVID-19.
Despite all the odds: the Rolex Submariner received a visual and technical update in 2024, after eight years. As is typical of Rolex, the Geneva-based company relies on evolution rather than revolution: the basic design of the Submariner has essentially not been changed and is still very close to the original design of the Submariner from the 1950s (the careful model update is certainly a factor essential factor in Rolex’s secret of success).
You have to look for the optical changes in the Rolex Submariner with the reference 124060 (NoDate; €7350) and 126610LN (Date; €8300), which was reissued in 2024, with a magnifying glass – for example, a crown was placed between Swiss Made on the dial:
Of course, the highly polished ceramic (Cerachrom) diving bezel introduced on the Submariner in 2012 has also been retained – and this is also where the biggest innovation can be found: In addition to the “standard” Submariner (Date / NoDate) with a black bezel inlay and black dial, there is now also a version with a green bezel inlay and black dial, which replaces the “Hulk” Submariner (with a green dial and green bezel).